In 2019, Forbes reported that almost 90 per cent of K-drama writers were women. It also helped that South Korean broadcasters purportedly sold some of their best K-dramas to Latin American TV stations for aslow as $1 per episode, making them much more affordable than telenovelas, which often cost thousands of dollars per episode. 2021 ELLE MAGAZINE. Netflix has amassed some 200 million subscribers and cemented its status as the king of streaming video. In Latin America, many viewers were drawn to K-dramas largely due to their emotionally charged scenes and intricate plots, which they found similar to their telenovelas. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. Notably, the blockbuster rom-comCrash Landing on Youstayed in thetop 10 in Japan for a whopping 229 daysand was thesixth most-watched TV show on Netflixin the U.S. between March 21 and March 27, 2020. Kim Myeong-hee, played by Go Min-si, goes on a blind date as a substitute for her wealthy friend and meets Hwang Hee-tae, a medical student played by Lee Do-hyun. Yoon Eun Hye revealed that Gong Yoo was her ideal type out of all the male co-stars she has filmed with. The enthusiasm has often led to K- drama fans craving other Korean cultural content and Korean language education. Regina Kim is a freelance entertainment writer focusing on Korean pop culture. Korean Foundation for International Cultural Exchange. Ji Sun-woo (Kim Hee-ae) has a seemingly perfect life until she suspects her husband of having an affair. Highest-Rated Korean Dramas. Back in 2014, the Korea Creative Content Agency (KOCCA) released a study estimating that approximately 18 million Americans watched K-dramas. Advertising spending in the U.S. 2020-2024, Film industry in the United States and Canada - statistics & facts, Profit from additional features with an Employee Account. In 2009, a variety show entitled 'Infinity Challenge' (Muhandojeon) had special episodes promoting Korean food in New York. Benchmark bond yields in India climbed to their highest since the first week of November as tightening liquidity and concerns over higher government borrowing in FY24 dented demand for sovereign debt. Welcome! Japan, long regarded to be the purveyor of cool in Asia, wasnt immune to the K-drama craze either. The majority of these well-known dramas are created and produced by KBS. When the pandemic brought international travel to a halt and forced the nation to shelter in place, many leaned on entertainment to explore the world beyond the confines of their homes. Please create an employee account to be able to mark statistics as favorites. Rain or Shine. Pinnochio was aromantic drama starring Park Shin Hye and Lee Jong Suk about a young boy whose life and family has been destroyed by the media. Thelack of violence and sexin K-dramas helped spread their popularity to other countries across the Middle East, including Egypt, Turkey, Bahrain, the UAE, Iraq, Qatar, and Saudi Arabia. S. Korea has really worked hard to become recognized by other countries in a positive light. The key to the popularity of K-dramas lies in the storytelling. Korean broadcasters deliberate approach to promote Korean content throughout Latin America paid off, as many K-dramas such asStairway to Heaven,My Fair Lady, andAll About Evehadhigher viewer ratings than local telenovelas. Two of Indias leading indices fell nearly 0.5% on Monday to extend losses for a seventh straight session. Right now, this drama genre is so popular that the Kdrama actors have been picked up by Filipino companies to be their endorsers, and have a gigantic billboard in my city. Interestingly, the K-drama wave in Latin America has also been bolstered by Latino employees at Korean supermarkets across the U.S. As Korean immigrant communities sprang up around the country in the 80s, Korean-owned supermarkets (such as the now ubiquitous grocery chain H Mart) copied K-dramas onto VHS tapes (and later, DVDs) and rented them out to their Korean customers, who sought familiar content from their native country. Top TV Show Ranking on Netflix: #4. Theyre also somewhat interactive. Shippers rejoiced when the two main leads were confirmed to be dating, but sadly the relationship ended a few months later. 20 mins. The widely-praised drama was written by Kim Eun Sook, who also wrote the popular series The Secret Garden, The Heirs, and Descendants of the Sun! The new K-drama thriller "Squid Game" is the first Korean series to rank No. last year. But to understand why South Korean culture has taken over the world in 2021, we have to go back to the early 1990s. Yoon Se-Ri (Son Ye-Jin), a successful entrepreneur who is also an heiress, finds. "Taxi Driver 2" ratings increased from last week overall and the drama reached its best-ever ratings at 13.2%. Don't believe it? The actors incredible popularity even led the then-Prime Minister of Japan Junichiro Koizumi toquip, Yon-sama is more popular than me. The drama drastically improved the image that many Japanese citizens had of Korea and Koreans and even enhanced thesocial status of Zainichi Koreans in Japan, who have long faced discrimination and marginalization in Japanese society. Ha Ji Won and Hyun Bin received rave reviews for perfectly capturing each others personality and role when they switched souls. To put it plainly, K-dramas make us feel less alone and often successfully tap into our shared human experiences and emotions. Overview. South Koreans decode the rising global popularity of K-dramas With all things Korean -- drama, cinema, music, beauty products, and food -- going global, it is believed the reason behind the content gaining momentum is the competence of the Korean industry in studying and replicating what people have liked in the past. After Warner Bros., which had acquired DramaFever, abruptly shut down the service in 2018, Netflix began investing heavily in K-dramas and premiered its first Korean original series, the zombie K-drama Kingdom, in January 2019 to great acclaim. Actor Kim Soo Hyun also sang the song You are the One for the drama series showing off his singing talent! But that is partially good news for Tata, Ashok Leyland. One can only assume that figure is much, much higher now. Though K-dramas have recently taken off in the States, theyve been popular in Asia for years. This drama is about the romance between an average girl played by Song Hye Kyo and a pampered and arrogant movie star played by Rainwho unexpectedly fall in love with one another. Some sources point to the 1997 success of the family drama What Is Love? Netflix Korea has a top 10 ranking of daily popular content on its platform. Since then, the Korean Wave has rapidly spread to all corners of the globe, but its difficult to pinpoint exactly when K-dramas began catching on outside of South Korea. Popularity of South Korean dramas worldwide as of December 2021 [Graph]. So much so that they are making cross movies between Korean and American such as Okja (another great/recent movie). K-dramas have also dramatically (no pun intended) boosted tourism to South Korea, with a 2017 Korea Tourism Organization survey finding thatroughly half of foreign tourists in South Korea decided to visit the country after watching Korean dramas and films. Currently, you are using a shared account. They teach you to dream bigger and motivate you to reach your goals. Some people are taking the extra step to learn the language by enrolling in . In a world where an increasing number of viewers are watching K-dramas, their tastes and preferences inform the type of content being made. For the unacquainted, Korean dramasK-dramas for shortare South Korean scripted TV shows. He has a dark past but is actually very caring. As Choi points out, while Japan began looking increasingly inward as its economy went into decline, South Korea took the opposite approach. They grow together when they share each other's secrets. In Latin America, many viewers were drawn to K-dramas largely due to their emotionally charged scenes and intricate plots, which they foundsimilar to their telenovelas. And it seems the global popularity of K-dramas will only continue to grow. I also love the way the FL in "It's Okay Not to Be Okay," was dress dressed. Hearst Magazine Media, Inc. All Rights Reserved. 1 in Netflix U.S. most-watched and also occupies one of the top two spots in more than 70 other countries and territories' Netflix platforms. As soon as this statistic is updated, you will immediately be notified via e-mail. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. Filming locations of hit K-dramas have becomepopular tourist destinationsin South Korea, and beginning in the early 2000s, scores of Asian womenenamored with the strong, handsome, and romantic Korean male leads they saw in K-dramashave ventured to the country in hopes of dating and marrying a Korean man. Votes: 9,443. Popular streaming sites like Netflix and Hulu have added a lot of new Korean shows! U.S. From zombie historical dramas to crime procedurals and romances, women are writing it all. In April 2013, some 13,000 fans attended a concert in Lima by South Korean group Super Junior. Because of this, networks and production studios are able to try new and refreshing material beyond romantic comedies and family dramas, as well as explore multiple ways to introduce it not only in Korea but also outside of Korea., Were also starting to see more K-dramas being renewed for multiple seasons, much like American TV shows. Stateside, K-dramas have spawned American remakes such asThe Good Doctor(now in its fifth season) and inspired a number of online communities onFacebookandClubhouse. Chocolate. As many people overseas noticed K-culture and its value, they are digging hidden gems too which never caught interest from people before," she added. He also is an avid gamer in real life too! Yeah, people look at me funny when I say I like kdramas. Apple TV+andDisney+are following suit, with the former adding at least two of its original K-dramas,Dr. The men are very handsome and I love, love the way the men are dressed. They also tend to consist of more PG-friendly fare than western TV shows (nudity and sex are practically nonexistent, for example), rendering K-dramas more palatable for a wider range of age groups and countries, especially those that are more socially conservative. Korean Dramas, Films and even K-Pop are becoming more and more popular in America and other countries. Stock Radar: 30% down from highs! Korean Foundation for International Cultural Exchange. Moonlight Drawn by the Clouds is a story and youth romance set during the 19th-century Joseon Dynasty starring Park Bo Gum and Kim Yoo Jung. It also helped that South Korean broadcasters purportedly sold some of their best K-dramas to Latin American TV stations for as low as $1 per episode, making them much more affordable than telenovelas, which often cost thousands of dollars per episode. Korean food exportsgreatly boosted by social media posts from Asian celebrities and the popularity of the film Parasitehit a record high, with the U.S. becoming the top importer of Korean food in 2020, while Korean food trends like mukbang and dalgona coffee provided welcome quarantine distractions. And perhaps no country has shone brighter in the global spotlight over the past year and a half than South Korea. While there are many different factors that have contributed to the rise of Korean pop culture all over the world, a common thread that runs through all facets of the Korean Wave is South Koreas openness to learning from other cultures, successfully combining elements of the East and West to create something new with mass appeal. These are the most popular Netflix programs of the day in Korea based on February 28 data (retrieved on February 28, 4:50 PM KST, data of February 27). For the fans, though, Korean entertainment means a lot more than just a catchy song or a fun show, it is bringing something new, real, and different to the game, in a way that they connect to deeply. At 1am, Saudi Arabian time on 2 March 2018, MBC took dizi off the air. Korea had only three network channels in the early 1990s, but the Korean government decided to allow another networkSBS in 1991and multiple cable channels in 1995, says Jin. She had one of the most impressive wardrobes I've seen for a FL. ALL RIGHTS RESERVED. Profit from the additional features of your individual account. Korean Foundation for International Cultural Exchange. Things get interesting when Do Min Joon, an alien portrayed by Kim Soo Hyun, lands on Earth and falls in love with beautiful but quirky actress Cheon Song Yi, played by Jun Ji Hyun. For information, the drama started at 3.7%. The horror K-dramaSweet Homewaswatched by 22 million subscribersin its first four weeks on Netflix and was ranked#3 on the platform in the U.S.andgloballyshortly after its release. People I know are well-traveled and have traveled extensively in Asia. Wednesday-Thursday Ratings Most consist of a finite number of episodes (often between 16 and 24, though someespecially family-oriented and historical dramasrun for 50-plus) and are usually completed in a single season, with a few notable exceptions (more on that later). 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